We, as authors love to pass along our links. It is how we have been taught to publicize our work. We want to make our books and profile pages readily available. You have been told correct information. Product or book links and sharing media links are very important.  What might not have been explained, is the way to share these links. Many authors, both new and established have been known to make a seemingly small, but very damaging mistake.

Here is what research has shown to be unnecessary and detrimental, put simply it is the reference information on the backside of your book’s URL.

https://www.amazon.com/Whos-That-Cat-Pajamas-Dolcey/dp/1545150265/ ref=sr_1_1_twi_pap_2?ie=UTF8&qid=1503201922&sr=8-1&keywords=who%27s+that+in+the+cat+pajamas

The URL above reflects a book/product link with reference information. Note the red font, everything I have shown in red can be removed safely and will correctly direct people to your book, with no negative repercussions. In fact, the total opposite is the case. This is the only way to share your book links. Once you realize why you will be glad to cut the additional URL information from the link. 

https://www.amazon.com/Sojourner-McConnell/e/B008IQDX4S/ ref=dp_byline_cont_book_1

The URL above reflects the Author’s page with the reference information included. Remove the reference info that I have marked in red and your link will hold more credence with Amazon.

Delete all reference data before sharing your links! 

Here’s why!

When you do not cut off the reference section of the URL to the book, what occurs is, the moment your shared URL link is clicked, it tells Amazon, “This is the author, a personal friend, or family member buying or reviewing this book, therefore, pay less attention to this purchase and review.

Amazon is really on the alert about who is purchasing and reviewing books. This is something we learn relatively quickly after publishing. Amazon is both our friend and harshest critic, but the bitter truth is, that without Amazon we can’t move forward as easily in growing our brands.

This one little-known secret will enable your links to say to Amazon, “The buyer or reviewer is an unknown person. This buyer or reviewer has no connection to me. Amazon, this is a legitimate purchase or review.”

That is the message you want Amazon to have about your reviewers and purchasers.

If after reading this, you have any questions about sharing links and other secret information that could be holding you back, please ask, I am happy to respond to each question. You are welcome to ask in the comments below, or in an email.

I will respond as soon as possible.  If you have a question for email then write me at, vicgoodwin@gmail.com with the topic Indie Adventurz Question.

I am here to help you find the answers. Even if I don’t know the answer, I am happy to research and provide factual information.  My research and responses are free to anyone that asks for assistance.




    1. I am glad you have been on top of it.
      I saw an author post her link on a blog post and the reference data was on there. I realized she might not know, and she certainly wouldn’t place it as a link if she knew what it meant to Amazon. I hope you follow this blog and page for more tips and tricks for Indies. I appreciate your visiting and commenting so much.

      Liked by 1 person

Thank you, I will be in touch!

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